Exhibiting at the NOTFAIR 2017 / by Brett Ferry


Very happy to be exhibiting at this years Notfair.  It is a huge event, and a mammoth undertaking for the organisers. I will be privileged to soon become a Notfair alumni and join the ranks of previously exhibiting artists that have gone on to great things.

Founded as an alternative to the Melbourne Art Fair in 2010 with an emphasis on artists who are unknown or overlooked Notfair is a hybrid of curated exhibition and commercial art fair. It puts the spotlight on artists of talent who deserve greater recognition. It challenges the established gatekeepers of the art world and offers new opportunities for artists and collectors.

Notfair is a new model art fair that has the look and feel of a Bienniale style exhibition but all artworks are available for purchase. It is both a fair and not a fair at the same time.

Notfair aims to introduce under-represented artists to art lovers, collectors, critics, curators and commercial gallery directors. Now in its fifth iteration the event has proven to be a resounding success with a significant number of Notfair artists moving on to successful careers, gallery representation, inclusion in major curated exhibitions, grants, awards and media attention.

Curated by Notfair original founders – artists Sam Leach, Tony Lloyd and writer Ashley Crawford – this year’s event will feature 50 artists set in a redeveloped factory complex.

12 James st Windsor - Opening Novemeber 11th, 3 to 8 pm.